Digital Media Strategist:
Through Talking Dog, the student run full-service agency at University of Georgia, I had the opportunity to work as the Digital Media Strategist for Five Points Yoga. Five Points Yoga is an Athens based yoga studio that needed a complete social media revamp. I created a new website, using a simple one-page parallax layout with original content. Additionally, I tracked and analyzed Instagram data to develop a posting schedule to maximize reach and impressions among followers. I had the opportunity to completely take over Five Points Yoga’s Instagram account for 6 weeks. In the six weeks I ran the Instagram account, Five Points Yoga saw a 218% increase in comments, a 31% increase in likes, a 49% increase in impressions, and a 25% increase in followers.